RURAL HOSPITALS WELCOME COMMERCIAL LINES INSURANCE SAFE HAVEN
Dedicated HealthSure program continues to grow
Alongside the challenges of delivering quality care in remote areas, rural hospitals must contend with a turbulent property and casualty 
insurance market. In the face of continued uncertainty, the HealthSure Property Program continues to grow, providing rural hospitals with a safe haven through collaboration and careful management.
Established in 2006 with just 10 members, the HealthSure Program has steadily grown to encompass 71 members as of the 2024 renewal. These numbers not only signify growth but also reflect the trust and confidence placed in the program by rural hospitals across the nation.
One of the most remarkable aspects of the HealthSure Program is its consistently high retention rates. With a retention rate of 100% for the past five years, the program continues to demonstrate its ability to provide stability in a volatile market.
Market volatility is driven by factors such as social inflation, evolving cyber threats, natural disasters, and economic pressures. The outcomes can be dire. In 2023 for example, some hospital insurers stopped writing new business because their re-insurers would not take on any more of this risk. This is a trend that could very well continue throughout 2024.
Krista Adamson (CIC, CISR) is our property and casualty practice leader, and she says, “Because of a unique mix of prudence and proactive collaboration, HealthSure has always been able to continue writing new business. There are many reasons for this but, generally speaking, hospitals are relatively low-risk P&C clients because their properties are well-built and occupied 24/7.
More specifically, HealthSure is selective when it comes to bringing new hospitals into the program. Potential program members are carefully vetted based on their loss history, location, and quality of management. We avoid geographic concentration – which is relatively easy in the rural market – and we avoid hospitals in risky locations.”
Our selectiveness has created a program that is not only stable and growing but also very competitive. In 2023, when we studied how the HealthSure Property Program compared to other A-rated insurers, we consistently found we offered better terms. I believe that our competitiveness is largely due to the sophistication of our clients; they are savvy leaders making smart decisions who would certainly leave the program if something better was available.
In all areas of our business, with every client we serve, we steadfastly encourage and remind them to “Never Go It Alone”. With its continued and growing success, the safe haven provided by the HealthSure Property Program is a testament to the power of a large group of people coming together for the common good.
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