RHIA Program Management Team

Barry Couch, CIC, ARM

Barry is CEO and founder of HealthSure which specializes in insurance, risk and quality management programs for hospitals, medical groups and health systems and associations. Barry is a leader in the development and implementation of risk management strategies, processes and programs for healthcare and insurance providers. As a specialist in alternative risk financing strategies, Barry helps various self-insured organizations develop strategic direction dealing with the challenges of taking their company to the next level or simply reviewing new opportunities to address the complexities of the future. HealthSure was founded in 1998 and works with over 80 rural hospitals.


Brant Couch, CPA, CIC

Image result for brant couch austinBrant is President of HealthSure and leads business development, programs and strategic account management. HealthSure is one of the largest specialized insurance brokerage and consulting firms in Texas. For over 12 years he has worked closely with healthcare clients and important groups such as the Texas Organization of Rural and Community Hospitals (TORCH), the Texas Hospital Association (THA) and Texas Medical Group Administrators (TMGMA), to develop new and better ways to ensure the success of Texas healthcare providers.

Frequently published and a popular speaker, Brant previously was a recognized business development leader and auditor with Ernst & Young for eight years where he specialized in working with emerging growth companies across the country. Prior to that he held several positions with Central Texas Medical Center and the Texas State Senate. He holds a BBA in Accounting from Texas State University, is a CPA, and a member of the American Institute of Certified Public Accountants. Brant serves on a special committee of the Seton Fund in Austin known as The Fifty whose mission is to change healthcare and economic future of Central Texas. He also is a member of the advisory board of the Concordia University Healthcare Administration Program.

David G. Hampton, Account Executive

David has over seven years of experience providing cyber risk, medical professional liability and voluntary benefit solutions. Prior to joining HealthSure, David provided coverage comparison analysis, and educated brokers and clients on the legislative changes affecting healthcare practices.

Taking the time and making the effort to fully understand client needs is a hallmark of David’s personality. As he initiates new relationships and builds lasting partnerships, David will bring his experience and passion to ensuring your Rural Health Insurance of America participation delivers maximum value.